Roo = to know (in Thai) | Roojai = to know your heart (in Thai) Roojai online insurance can save people up to 30% on their auto insurance, the problem is, although they had been in market a number of years, many people still didn’t know about them. For this campaign, we played off a human insight to introduce Roojai to the masses… that we may know a lot of things, but we don’t always know what we need to when the time comes.
Each of these spots highlights knowing a pointless fun-fact that doesn’t help when you need help the most: Cats can fall from extreme heights and survive, shrimps hearts are in their heads and flamingos eat with their heads upside-down.